Surf House
Resort

What Wasn't WORKING

Despite offering a unique hospitality experience, Surf House Resort was not effectively communicating its brand online. The existing social media presence lacked consistency, and the content did not fully showcase the resort's rooms, ambience, dining experiences, or lifestyle appeal.

There was an opportunity to better position the resort as a destination rather than simply an accommodation provider. Seasonal campaigns, events, and the in-house restaurant were also underutilised from a content and marketing perspective.

Additionally, the brand required stronger visibility across multiple digital touchpoints, including Instagram, Google Search, and Zomato.

What They Wanted to ACHIEVE

The primary objective was to establish a cohesive and visually appealing digital presence that reflected the Surf House Resort experience.

The client wanted to increase brand awareness, grow its follower base, improve engagement, showcase its accommodation categories and in-house restaurant, and drive enquiries through social media and paid advertising.

Additional goals included promoting seasonal campaigns, increasing website traffic, improving visibility on Zomato, and strengthening the resort's overall digital presence.

Key Performance INDICATORS

• Follower growth
• Reach and impressions
• Reel performance
• Website traffic
• Enquiries
• Paid advertising performance
• Overall brand awareness

How We APPROACHED IT

We developed a content strategy focused on highlighting every aspect of the Surf House Resort experience, from accommodation and dining to lifestyle and seasonal events.

To build a strong visual identity, we conducted professional shoots across the property, capturing all four room categories, resort spaces, amenities, and guest experiences.

Dedicated food and cocktail shoots were planned for Pescaria, the resort's in-house restaurant, creating high-quality content that showcased signature dishes and beverages. We also executed a lifestyle shoot featuring a model to bring a more aspirational and experiential feel to the brand.

Seasonal campaigns played a key role in our strategy. We developed and executed monsoon campaigns, Valentine's Day promotions, holiday campaigns, and Independence Week event creatives to keep the brand relevant throughout the year.

Alongside regular content creation, we maintained a clean and aesthetically consistent feed with scheduled posts, trend-led reels, and engaging carousel content aligned with current social media trends.

We also managed and optimised the resort's Zomato presence by creating food-focused content that enhanced the brand's online appeal and supported customer discovery.

To maximise reach and generate enquiries, we implemented targeted Instagram advertising campaigns and Google Ads campaigns focused on increasing visibility and driving high-intent traffic.

Channels PRIORITISED

What We ACHIEVED

Our strategy helped Surf House Resort establish a stronger and more engaging digital presence within the first year of partnership.

Visual HIGHLIGHTS

This case study is supported by room photography across all four accommodation categories, food and cocktail shoots at Pescaria, lifestyle content featuring models, seasonal campaign creatives, event posters, trend-led reels, Zomato visuals, and before-and-after Instagram feed comparisons.

What the Client SAID